Stages

© Dipozitiv 2020

Initiator
ERSTE

Year of realization
2015

Design
Ondřej Brom
Nicole Pálenská

Cooperation
Lenka Korečková
Marek Šubr

The book "Etapy" (= Stages) looked like a bad project for an uglycorporation. However, the team of Lenka Korečková and MarekŠubrt conducted a very interesting sociological research thatclassified the bank's clients into age groups and defined theirfeelings, problems, needs. The result is an illustrated book that givesthis knowledge to your banker in a humorous way. We can confirmthat the publication is not so much a corporate manual to increaseprofits, but rather to guide your banker to become human.

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